A new visual design approach for a game, re-booted
CLIENTS
Thup Games (https://www.thup.com) for National CineMedia (https://www.ncm.com/)
Thup Games (https://www.thup.com) for National CineMedia (https://www.ncm.com/)
TEAM
Jim Nichols, Thup Games - Co-Founder and CEO - Art Direction and Animation
Peter Ginsberg, Thup Games - Co-Founder and Executive - Product Management and Game Design
Jim Nichols, Thup Games - Co-Founder and CEO - Art Direction and Animation
Peter Ginsberg, Thup Games - Co-Founder and Executive - Product Management and Game Design
Don Kim, Senior Director of UX, National CineMedia
ROLE: UI / UX Designer - Contract
PLATFORMS: Web, Mobile - iOS
OVERVIEW
Thup Games designed and produced Noovie Trivia, a fast-paced movie trivia game for National CineMedia (NCM) America’s largest cinema advertising network. It was introduced to players in thousands of theaters in the pre-show to the film Avengers: Endgame. Noovie Trivia was produced using the latest WebGL technology, allowing the game to be played instantly in a web browser, as well as on mobile phones and the iPad, but any platform with a browser can be used: computer, mobile, tablet.
CHALLENGE
In a big moment of transition for this fast-paced movie trivia game project, I was contracted to help with the redesign of the game’s user experience, interface and visual design. The game was previously entitled Shuffle 2.0. The entire approach to the visual design needed to be re-booted. Given design direction and studying a style guide, I had to give the look of the game a more contemporary feel, but one that was in line with the current style of what NCM makes.
PROCESS
My deliverables included wireframes and visual design comps for all game screens.
To see more of this case study, please visit: https://www.roussina.design/noovie-trivia-mobile-ios-game